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BA (Hons) Digital Marketing
Course Information
Course Overview
The BA (Hons) Digital Marketing Management course equips students with a strong foundation in business and marketing theory, focusing on strategic applications within a highly digitised global environment. The programme covers key areas such as marketing strategy, digital marketing techniques, consumer behaviour, advertising, customer communication, pricing, distribution, and market research, supported by practical skill development and real-world examples. Students also have opportunities to undertake a one-year work placement and access a range of internships in the UK or abroad to gain valuable industry experience.
Assessment
At UK Management College, in partnership with the University of Wolverhampton, a range of assessment methods are used to support student learning and development of professional skills. These include written examinations, coursework such as essays, reports and portfolios, and practical assessments including presentations and skills-based tasks. In the final year, students complete an extended research project or dissertation. Feedback details are provided in module assessment briefs, and all feedback is returned electronically via Canvas.
Entry Requirements
Entry requirements are reviewed annually and published on the University website and UCAS. The typical requirement is 96 UCAS points.
Accepted qualifications include A Levels (CCC/BCD), BTEC Level 3 (MMM or DD), OCR Cambridge Technical Extended Diploma (MMM), or an Access to HE Diploma with at least 45 Level 3 credits at Merit.
Applicants with alternative qualifications or relevant experience should contact UKMC Admissions. Successful completion of the International Foundation Year in Social Sciences guarantees entry. Mature applicants with relevant work experience will also be considered.
Duration
3 Years
Level
Undergraduate
Course Fees
£9,250/Year
Mode of study
Part-time
Campus
Manchester, Derby, Newcastle, Sunderland
Intakes
September
Delivery
Weekdays, Weekend, Evening
Awarding institution
University of Wolverhampton
Awarded degree
BA (Hons) Digital Marketing
Application Form
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