The BA (Hons) Digital Marketing Management course equips students with a strong foundation in business and marketing theory, focusing on strategic applications within a highly digitised global environment. The programme covers key areas such as marketing strategy, digital marketing techniques, consumer behaviour, advertising, customer communication, pricing, distribution, and market research, supported by practical skill development and real-world examples. Students also have opportunities to undertake a one-year work placement and access a range of internships in the UK or abroad to gain valuable industry experience.